The condividual interface : from the filter bubble to the shared reputation

Be it functional or dysfunctional, transparent or opaque, the interface institutes a certain aesthetic relationship between the subject and the world. With the rise of digital surveillance, interfaces subordinate their aesthetic capacity to organize and support human perception and cognition to the functional imperatives of metrification. But what does this loss of human control over the interface entail? This chapter argues that when social media interfaces function like one-way mirrors, and users realize to be on the surveilled side of the mirror, they can pursue one of three strategies of resistance: exposure, obfuscation, and concatenation. The latter builds upon large assemblages of dividual data to build a condividual interface which does not represent an event, but marks the inseparability of the event from the medium.